Meaningful design and enhanced user experiences that drive strategic growth
Hi there, I’m Claire.
I’m a business-minded Senior UX/UI Product Designer with +12 years of experience in the professional workforce.
I zoom out to zoom in. I combine macro & micro research skills and mobile visual expertise to deliver empathetic human-centered designs throughout the entire experience.
I’ve always considered myself a product person—digital, physical, you name it…I dig it.
After +5 years of consulting for numerous clients across the US, I decided to go in-house and join the Mobile UX Team at VF Corporation
Most recently, I designed the end-to-end Vans and The North Face native mobile applications on the Apple and GooglePlay app stores.
Vans Family Mobile App
Title: Mobile UX/UI Designer
Scope: As the lead Mobile UX/UI Designer on the Vans Family Mobile App, I transformed a loyalty-only experience into a fully native shopping experience generating +$10mm as a new revenue stream in the first year of production, with 4.9 stars on the app store.
The North Face Mobile App
Title: Mobile UX/UI Designer
Scope: As a Mobile UX/UI Designer on the The North Face mobile app, I introduced a fully native shopping experience with a connection to the XPLR Pass loyalty membership generating +$15mm in the first year of production, with 4.5 stars in the app store.
Claire Crookston Creative Consulting Clients
Title: UX/UI + E-Commerce Designer
Scope: UX/UI Design, User Research, E-commerce Web Development, Product Management, Graphic Design, Copy Writing
Title: UX/UI + E-Commerce Designer
Scope: Product Management, UX/UI Design, User Research, E-commerce Web Development, Brand Strategy, Copy Writing
Title: UX/UI + E-Commerce Designer
Scope: UX/UI Design, Web Development, Product Development + Sourcing, Buying, E-commerce
Title: Director of Retail + E-Commerce
Scope: Product Development, Buying, Planning, Graphic Design, E-commerce, UX Design, Email Marketing
Title: UX/UI + Graphic Designer
Scope: UX/UI Design, Web Development, Graphic Design
Title: Product Designer
Scope: Custom Merchandise Design, Sourcing, Buying.
Title: Director of Buying + Product Development
Scope: E-Commerce, Buying, Product Development, Planning, Content Strategy + Email Marketing
Title: Retail Buyer
Scope: Product Development, Buying, Graphic Design, Retail Financial Planning, E-commerce, Visual Merchandising
Title: Director of Retail
Scope: Product Development, Buying, Visual Merchandising, Retail Financial Planning, Graphic Design
Responsive Mobile Web Work
UX Research, UX Design, and E-Commerce Web Development for Boketto Wellness, a boutique apothecary destination in Richmond, Virginia.
I’m grateful to collaborate with authentic brands and teams who are dedicated to providing outstanding services and experiences to their users.
Let’s Connect
I offer complimentary 30-minute consultations for all new clients.